Investment
£60K build + £15K/mo
← All methods
The Founder-Led Content Engine
Your founder is on LinkedIn, posting twice a week, getting 200 likes from former colleagues. Meanwhile your competitors' founders are quoted in Sifted and Mostly Metrics every month. The difference isn't intelligence. It's that the other founders have help.
What we actually do
4 phasesPhase 01 · Weeks 1–2 · Discovery
Three 90-minute interviews with the founder. We record everything. We extract the actual opinions, the actual numbers, the actual scars. Most founders don't realise their best content is sitting in their head as off-hand asides during these calls.
Phase 02 · Weeks 3–4 · Voice doc
We codify the founder's voice — vocabulary, sentence rhythm, things they would never say, things only they say. This document is the spine of everything we ghostwrite for the next six months.
Phase 03 · Weeks 5–8 · Build
We ship the first eight LinkedIn posts, two long-form pieces, and the first newsletter. The founder approves but does not write.
Phase 04 · Months 3–8 · Operate
Two LinkedIn posts per week + one long-form per month + one newsletter per fortnight + distribution into Sifted, Fintech Brainfood, Mostly Metrics. We brief the founder on what to say in podcast interviews. We do not run the founder's Twitter account from a phone in a coffee shop.
Duration
8 + 26 weeks
Terms
Fixed fee. Six-month minimum on the operate phase.
Deliverable · What you walk away with
Twenty to fifty qualified inbound conversations per quarter. A voice doc your team can hand to any future writer. A library of 100+ pieces of content the founder owns. Three to five named pickups in fintech-operator media.
Who this isn't for
Founders who won't sit for the discovery interviews. Founders who think LinkedIn is for HR.
§M.04Other methods
M.01 12 weeks
The 90-Day CAC Teardown
Your blended CAC has inflated 30–60% in the last twelve months.
From £75K – £120K
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M.03 4 weeks
The Regulated-Positioning Audit
You raised a Series A two years ago looking like a 2019 challenger.
From £60K – £90K
Read method →
M.04 8 weeks
The Brand Foundation
Your brand was built by a generalist agency in 2022.
From £80K – £140K
Read method →
*An honest invitation
Most agencies start with a pitch.
We start with your CAC.
The first thirty minutes is free, and you walk away with three specific fixes — whether you hire us or not.