Investment
£75K – £120K
← All methods
The 90-Day CAC Teardown
Your blended CAC has inflated 30–60% in the last twelve months. Your performance team blames iOS attribution. Your finance team blames the performance team. Both are partly right and that's the issue — nobody can name the single channel that's bleeding.
What we actually do
4 phasesPhase 01 · Weeks 1–2 · Audit
We get read access to your ad accounts, GA4, and Mixpanel/Amplitude. We rebuild your CAC by channel, by cohort, by creative. We find the one channel that's 38% of spend and 12% of attributable revenue. Every fintech has one.
Phase 02 · Weeks 3–4 · Kill
We pause ~60% of current spend. We brief the redirect into three hypothesis tests, each with a defined kill criterion. We rewrite the three landing pages your performance team has been "meaning to get to."
Phase 03 · Weeks 5–8 · Test
We run the three hypotheses. One usually works, one usually breaks even, one usually fails. The failure is the most useful — it eliminates a channel from the long-term mix.
Phase 04 · Weeks 9–12 · Scale & document
We scale the winner. We document the new playbook — channel, creative system, landing patterns, attribution model. We hand it to your team with a four-week post-engagement support window.
Duration
12 weeks
Terms
Fixed fee. No success-fee bullshit.
Deliverable · What you walk away with
A blended CAC 25–40% lower than where you started. A creative system your team can run without us. A documented decision-tree for when to add the next channel. Three pages of "things you should stop doing" that your CFO will quote in board meetings.
Who this isn't for
Pre-revenue fintechs. Anyone whose blended CAC is currently under market — you don't need us, you need to scale.
§M.04Other methods
M.02 8 + 26 weeks
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*An honest invitation
Most agencies start with a pitch.
We start with your CAC.
The first thirty minutes is free, and you walk away with three specific fixes — whether you hire us or not.