Investment
£80K – £140K
← All methods
The Brand Foundation
Your brand was built by a generalist agency in 2022. It looks like every other fintech of its cohort. Your CMO can't articulate why a fintech operator would pick you over the three companies that look exactly like you. Your investor deck title slide has nothing on it that earns the next ten slides.
What we actually do
4 phasesPhase 01 · Weeks 1–2 · Audit + strategy
We read your competitive set (12–15 brands). We interview five of your customers, three of your investors, two of your competitors' customers. We name the one thing about you that nobody else can credibly say.
Phase 02 · Weeks 3–4 · Identity
Wordmark, type system, colour, motion principles. Three directions presented; one chosen; one refined to full system. Built to survive seven to ten years of company growth.
Phase 03 · Weeks 5–6 · Voice & messaging
Voice doc. Tagline. Homepage hero. Product-page lead-in. Investor one-pager.
Phase 04 · Weeks 7–8 · Apply
Brand book + landing-page system + asset library + handoff to your in-house team or to a build partner.
Duration
8 weeks
Terms
Fixed fee. Eight weeks.
Deliverable · What you walk away with
A brand that survives the next funding round, the next market expansion, and the next CMO. A brand book your team uses without asking permission.
Who this isn't for
Fintechs pre-product-market-fit. Anyone shopping on cost.
§M.04Other methods
M.01 12 weeks
The 90-Day CAC Teardown
Your blended CAC has inflated 30–60% in the last twelve months.
From £75K – £120K
Read method →
M.02 8 + 26 weeks
The Founder-Led Content Engine
Your founder is on LinkedIn, posting twice a week, getting 200 likes from former colleagues.
From £60K build + £15K/mo
Read method →
M.03 4 weeks
The Regulated-Positioning Audit
You raised a Series A two years ago looking like a 2019 challenger.
From £60K – £90K
Read method →
*An honest invitation
Most agencies start with a pitch.
We start with your CAC.
The first thirty minutes is free, and you walk away with three specific fixes — whether you hire us or not.